By Earl R. Mac Cormac

ISBN-10: 0262132125

ISBN-13: 9780262132121

During this ebook, Earl Mac Cormac offers an unique and unified cognitive thought of metaphor utilizing philosophical arguments which draw upon proof from mental experiments and theories. He notes that implications of this concept for that means and fact with particular awareness to metaphor as a speech act, the long-lasting which means of metaphor, and the advance of a four-valued procedure of fact. various examples of metaphor from poetry and technology are awarded and analyzed to help Mac Cormac's theory."A Cognitive conception of Metaphor takes up 3 degrees of explanation--metaphor as expressed in floor language, the semantics of metaphor, and metaphor as a cogitive process--and unifies those through analyzing metaphor as an evolutionary wisdom strategy during which metaphors mediate among minds and tradition. Mac Cormac considers, and rejects, the novel idea that each one use of language is metaphorical; besides the fact that, this argument additionally acknowledges that the "theory of metaphor might itself be metaphorical.The e-book first considers the computational metaphor frequently followed by way of cognitive psychology as an instance of metaphor requiring research. not like 3 famous philosophical theories of metaphor - the strain conception, the controversion idea, and the grammatical deviance concept - it develops a semantical anomaly idea of metaphor in accordance with a quasi-mathematical hierarchy of phrases. In constructing the idea, Mac Cormac makes much-needed connections among theories of metaphor and extra orthodox analytic philosophy of which means, together with discussions of speech acts and the good judgment of fuzzy units. This semantical concept of clarification is then proven to be suitable with modern psychologicaltheories of memory.Earl R. MacCormac is Charles A. Dana Professor of Philosophy and Chairman of the dep. of Philosophy, Davidson collage. A Bradford e-book.

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Extra resources for A Cognitive Theory of Metaphor

Sample text

For example, when we see the toy Missouri, we are not emotionally shocked by the model and wonder how it could possibly represent that mighty dreadnaught on whose decks the Second World War ended. Yet the identification of "thoughts" and "lice" produces an emotional tension within us. Although understanding the association of the two, we worry that mental corruption differs from physical corruption sufficiently to produce a possible contradiction. Difficulties with the Tension, Controversion, and Deviance Theories Theorists of metaphor have located the difference between metaphor and analogy in (1) the emotional tension generated by the juxtaposition of anomalous referents (the tension theory), (2) the falsity or contradiction produced by a literal reading of the identification of the two referents (the controversion theory), and (3) the ungrammaticality of the juxtaposition of the two referents (the deviance theory).

Under the tension theory, ungrammaticality, falsehood, or unfamiliarity, or any combination of these produces emotional "tension" in the hearer of a metaphor. But the hearer's unfamiliarity may diminish when encountering the same metaphor over and over. For the cognitive scientist, encountering the computational metaphor frequently, even as a critic of it, may diminish the tension associated with that metaphor. To criticize a position, one must adopt at least the vocabulary and some of the basic assumptions of that position in order to present arguments against it.

No pure epiphors exist, for if they did, then metaphors would possess no semantic anomaly and would be analogies rather than metaphors. In "Billboards are warts on the landscape," the clash between the animate and inanimate attributes of the referents provides the suggestive elementthe diaphoric aspect of the metaphor.

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A Cognitive Theory of Metaphor by Earl R. Mac Cormac


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