By Cornel Sandvoss
Specialist soccer is likely one of the hottest tv 'genres' around the world, attracting the help of thousands of lovers, and the sponsorship of robust businesses. In A online game of 2 Halves, Sandvoss considers football's courting with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities all over the world. He offers the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a sequence of case experiences, dependent in ethnographic viewers examine, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
Wojtek, Bayern München fan) The regular viewing and reading of fan texts constitutes an intrinsic aspect of fandom. Fiske (1989b: 146–7) has argued in this context that ‘fans are excessive readers . . being a fan involves active, enthusiastic, partisan, participatory engagement with the text’. Indeed, many fans I observed in pubs and stadia were ‘enthusiastic’, ‘participatory’ and especially ‘partisan’ in their reading of the text. However, to claim that all fans are participatory and active on all occasions misconstrues the complex role of fandom in everyday life.
Hence, consumption and taste are not associated with choice and freedom in Bourdieu’s work – they are the expression and reafﬁrmation of rigid structures of class and hegemony, although it is not the working classes in Bourdieu’s model but the petty bourgeoisie that emerges as most entrapped in a system of rational domination. At ﬁrst sight it may seem difﬁcult to see how Bourdieu’s rigid model can serve to explain a practice as socially and culturally universal and diverse as football fandom. 4.
My wife and I have season tickets there . . Apart from that, there are other leisure activities, sometimes we go to the theatre . . I would say, football is only one component of all this. (Mr Perschul, Bayer Leverkusen fan) The consumption practices expressing the fandom of these two interviewees differ as much as the content of their fandom. They express the different struc- Fan practices and consumption 25 ture and fabric of their respective everyday lives, the rewards and frustrations of different life situations and their socio-cultural framing.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss